Category: From the President

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What's in a Name?

Blog, From the President, News & Events on February 8th. Comments Off

From the President by Beth Davis

This is the final issue of the SD Rural Enterprise newsletter. The 2011 Annual Report will be a publication of Dakota Resources—and here’s why.

The image of SD Rural Enterprise was due for a facelift. An update of our marketing materials and website was included in the 2011 work plan. Before embarking on that project, we decided to take a look at the SD Rural Enterprise brand as it has evolved over the years. We gathered board members, staff and a variety of constituents together with Joe Henkin and the staff of Henkin Schultz Communication Arts for a branding session. We explored how SD Rural Enterprise is perceived. What do we do? What is our position in the development market?

Among the observations of those sessions was the fact that the word enterprise implies business to many … Read More »


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